

1

Subject line: First Lesson - Product Creation Crash Course

Hello "autoresponder code here",

Welcome to the first lesson in the Product Creation Crash Course.

Each day for the next few days you will receive a lesson
that will help you learn the ins and outs of  product creation.

Firstly, let me say Thank you joining me for this short course, I am
confident that you will find the content in this course invaluable
when begin to create your own information products.

The reason I've created this short course is to help other people
(like you) get started creating  their own products.  I know it can
seem like a daunting task, but believe me when I say it is also the
most profitable step you can take for your financial future!

There is a lot of information on the web on how to create your
own products but not many of these sources provide a clear and
concise step by step plan so that you can get your product out
there and making money in the shortest time possible!

So that is what I am going to attempt to do here. :)

I am confident if you follow the steps within this course you will
have your very own killer product that will bring in sales for years
to come.

In this first lesson let's talk a little about why the right mind set
means a lot when it comes to creating your own product.

The hardest thing I've found and probably many other people find
to when they get started with any aspect of Internet Marketing is all
of the hard work it involves.

I am not sure how you got interested in Internet Marketing but if you
were like me you have probably been pulled in at some point, by
all the websites out there that promise untold riches for 5 minutes
work!

Don't get me wrong this is indeed possible, but in my experience
not when you are getting started. It is indeed a reality if you have a
list of 3,000 responsive buyers that you can send out an email that
will make you thousands of dollars within a few days.

Although to start off you need to create that product and build that
list and unfortunately that will require some good old fashioned
research and elbow grease!

So you will need the correct mind set and I am not going to write
pages and pages of motivation for you, except to answer the
number one question that stops people taking action or makes
them give up in my experience.

I know this question comes up and can be very hard to overcome
because I have asked myself the same question plenty of times
when I was getting started with Internet Marketing.

Here is the question or questions I found myself asking when I was
getting started:

“Is this going to work?”

“Is all this work worth it?”

“Will my product sell?”

These are the three main questions that I found myself asking
when I was creating my own product.

Well take it from me the answer to all those questions is “Yes it
really does work!”.

If you follow the steps within this course you will see that Internet
Marketing does not have some secret formula!

All you have to do is see things through to the end, have the ability
to follow a series of steps and probably most important take
action!

Whether it takes you 5 days or 5 weeks to follow these steps see
them through to the end and I guarantee you will achieve success
online!

Once you create your own product and once that is pulling in
money you can do the same thing over and over to build a
virtual empire.

We have a lot to go over in the next few days if you want to
learn how to create your own product, so make sure you
look for your next lesson tomorrow.

Thank you again for joining,

"your first name here"

"your email address"

"your URL here"


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2

subject line: Second Lesson - Product Creation Crash Course

Hello "autoresponder code here",

It’s time for your second lesson. I hope you found lesson one
informative and that you are ready to get started researching
topics for your new information product.

This is one of the most talked about subjects in Internet marketing
and can be like the search for King Solomon's mines.

The good news is it really doesn't have to be that difficult and you
can find profitable niches with ease it just requires you to think
slightly outside the box.

This step is the exact method I use to find profitable niches and is
pretty easy to do!

The first thing you need to do especially with your first product is
find a niche that interests you.

This is not always the case and there will be plenty of profitable
niches that you do not really interest you at all, but with your first
product it is a good idea to find a niche that you have some sort of
interest in. It will make the job easier for you.

If you are having difficulty thinking of a good niche that you have
interest in, the best thing to do is think about your hobbies.

Just think of things that you enjoy doing like cooking, playing
computer games, fishing, DIY, Ebay, collecting stamps etc...

The other thing I should mention here is try not to spend too much
time thinking about this as it can prevent you from taking action!

Ok, so once you have got your niche the first thing you need to do
is see if it is profitable and people are looking for it!

Remember don't spend too much time on this just think of
something you have an interest in and move on to the next step.

The next thing you need to do is determine how many people are
searching for your niche.

To do this you will need a good keyword tool like the one found
here: http://freekeywords.wordtracker.com

There are many more that you can use and you can find them by
doing a quick search for "keyword tool" in your browser. But for
this course we will stick with the one above because it's fast, free
and easy.

Now, perform this test. Go to the link above and type in your main
topic, for instance dog training.  When you click the button you will
see a list of the top keywords on that  topic plus how many times
the words have been searched for.

By performing this search you will be able to get a good idea if the
niche you are interested in is a popular one with lots of people
looking for products related to it.

Keep in mind that your niche search results should have more than
1000 searches per month at the very least 500. This is a rough
estimate, but it will still give you a good idea of weather or not you
should move forward in that niche.

If you did the test above you've seen that the top main phrases
associated with dog training are:

free dog training tips
dog training collars
in home dog training
dog training collar
dog training tips

At least at the time I am writing this. Result will vary.

So you should now do the same with the topic of your choice and
pick the top 5 phrases that are being most searched for in your
niche.

If you followed the above steps and your niche has less than 500
searches per month then you may want to find another because it
may not be worth putting the work in to creating a product on that
topic if there are so few looking for it!

So if you have a very small niche, try and think of another niche
with more search results.

Once you have found a niche with a decent amount of search
results move it time to move on to Step 3 where we will find out if
your niche will make you money and we will cover that in your next
lesson. Be sure to look for it  tomorrow!

Again, I appreciate your joining me for this short ecourse.

"add your name here"

"your email address"

"your URL here"



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3


subject line: Third Lesson - Product Creation Crash Course

Hi "autoresponder code here",

It’s time for your third lesson.

Today let's talk about how you can be sure that your product will
make you money!

Ok, so you have your niche and have picked out the top 5 phrases
that people are searching for in that market. The next thing we
need to find out is if the niche will make you any money!

Bear in mind that there is no guarantees that you will make money
with your product, however if you follow this step it should make
you 99% sure that there is a market available for the taking!

Before we begin I highly suggest that you make a folder on your
Desktop to keep all your work together. Just call it your “niche
name” product for example “Dog Training Product”.

Now to find out if you will make money from your product we need
to ascertain that all the people are searching for your 5 phrases
are buying as well!

There are many different ways to do this but this is the way that I
recommend because it's easy and effective.

First of all go to http://www.google.com and type in your top
phrase (the one with the most searches) for instance I would type
in “Dog Training”.

Once you have typed in your main phrase the first thing you should
look at is the number of search results the query has.

For example at the time I am writing this there are 37,200,000
results for the phrase “dog training”.

This is a lot of results and that normally means there is a market
for dog training products. The next thing you should do is look at
the number of Adwords ads the phrase has.

These are the mall ads on the right side of your search results
page.  Basically the more profitable a market the more people will
bid to place their ads. If your search returns a page with few or no
Adwords ads on it. Drop that topic and find a new one because
chances are good that no one is buying in that market.

Now all you need to do now is type each one of the five phrases
you picked earlier and make a note of:

1. The number of search results

2. How many people are buying Google Adwords for that phrase.

The next thing we need to do as mentioned above is get a rough
idea of how much people are willing to pay to be there on Google
Adwords as this is a good indicator of how much money is in a
niche!

Also make a note of what the Adwords are selling as this is a
good indicator of WHAT people are buying in the niche and this
can help you with your product creation.

For instance what is the top Adwords Ad?

For the dog training niche it is:

Tropical Dog Training
Achieve Behavior that will impress.
Serving South Florida

Bear in mind this is not necessarily the best product to copy
although it will give you an idea of what people are selling in the
niche.

However the above is just something to bear in mind, when you
have checked out the search results for each one of your phrases
and the competing ads we need to know how much people are
paying and for this we will use a site called:

http://www.spyfu.com/

Spyfu is a site that lets you see what sort of money people are
spending on Google Adwords for their phrases.

When you go these all you need to do is type in your main phrase
into the Spyfu search bar and it will display the information we
want.

You will need to do this with each of your phrases but I will go
through the process with our example phrase “Dog Training”.

SpyFu bought up this information for the phrase “Dog Training”

Cost/Click: $0.82 - $3.41

Clicks/Day: 62.4 - 79.0

Advertisers: 20

Cost/Day: $51.46 - $270.00

You will receive more info showing the Google Adwords ads but
we are only interested in the top bit as shown above.

Let me explain what this data means and how it is relevant:

Cost/Click: This tells us the average cost to the advertiser per
click, so you can see that the average advertiser is spending
$0.82 per each click. The higher amount is the better as if they are
spending a lot of money per click they must be getting sales!
(normally anyway!)

Click/Day: This shows us the average amount of clicks per day an
advertiser is getting on that phrase. If this is high it is better also
as it means people are searching for information on that phrase.

Advertisers: This shows the number of advertisers bidding on this
phrase. Ideally this number should be lower than 20 as it means
that there is more than 20 different competing Google Adwords
and if you can find a good niche with low competition then this is
better. Don't worry too much about this though as if it is high you
can get people to promote your product!

Cost/Day: This shows the total daily cost to all advertisers that
bought this keyword/phrase this just shows you how much an
advertiser is prepared to pay to stay at the top. Normally the more
the better, as if the advertiser is willing to pay more than they must
think the keyword is profitable!

So all you need to do is go through each of your 5 keywords and
see the results using this tool.

Ideally you will be looking for all the figures to be high and the
competition low (lower than 10 competing ads can be a
goldmine!).

However as long as people are spending money and there is a
market there you will make money 99% of the time!

Also you should now start thinking about narrowing down your
niche for product creation using this tool.

For example I have been focusing on the keyword “Dog Training”
however it is a good idea to focus on an actual topic within a
subject like “Dog Potty Training” in my example.

This is not always the case but does mean you can focus in on
one point and will be easier when creating your product and more
targeted.

Here is the results for “Dog Potty Training”:

Cost/Click: $0.61 - $1.95

Clicks/Day: 1.58 - 2.00

Advertisers: 20

Cost/Day: $0.96 - $4.00

As you can see from the example above this phrase is a lot more
focused and is still very competitive.

However although it is saying we would only receive approximately
2.00 clicks per day if you created a product on how to potty train
your dog you would get more sales than if you created the same
guide and bid on just the phrase “dog training”.

Does that make sense?

You should find a niche this way that tells people how to solve a
problem or offer some solution.

So for this example I will settle on the topic “Dog Potty Training”.

If you are having any problems with this part then just send me a
quick email and I will help.

Also don't get too caught up on this just take each of your 5
phrases type them into Spyfu and note the results and see how
much people are spending to be there. Then select a phrase that
solves a problem or that is more focused!

So I have settled on the phrase “Dog Potty Training”.

The next step will show you how to get started creating your
product. So, do all of your research and save  your results to the
folder that you created earlier and make sure you look for your
next lesson soon.

"add your name here"

"your email address"

"your URL here"


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4

subject line: Fourth Lesson - Product Creation Crash Course

Hi again "autoresponder code here",

I hope you are learning a lot from our Product Creation Crash
Course.

Today let's talk about how to create your new killer product with the
least amount of hassle possible!

Ok, so by now you should have a market that is profitable and all
you need to do is create a product.

There are lot's of different products that you can create but for the
purposes of this short course we will create an ebook and I will
show you how to write a brilliant one even if you do not have a clue
about the topic!

The reason that you should create an ebook as your first project is
it is without a doubt in my opinion the easiest product to get
started with!

If your niche really takes off you can always come back and create
an “add-on” product like educational videos, or an online course
as an up sell but to start off with focus on an ebook.

So let's get started:

First thing we need for our ebook is chapters. How do you know
what chapters to put in your ebook?

Well you need to know what people want answers too within your
niche so for this we head over to Yahoo Answers.

http://answers.yahoo.com/

Yahoo Answers is an excellent resource to see what people are
wanting answers to within a market. It is an awesome tool to find
out what the chapters or sections of your ebook should be.

So all you do is type in the market phrase you have decided on
into the search bar for instance “Dog Potty Training” so I will type
this in, here is what comes up for me:

From the example it is hard to see, but there is 1,266 results for
the phrase “Dog Potty Training”.

What you need to do know is search through the results and see
what the main questions or subjects that are bought up are.

For instance for my example one of the topics that comes up a lot
within “Dog Potty Training” is the question “Should I smack my dog
when potty training?”

The answer to this question by almost everyone is a big
resounding NO!

So taking the example I would think about entitling on my chapters
“The 4 Reasons Why You Shouldn't Smack Your Dog While Potty
Training!”.

The amount of chapters you pick for your ebook is dependant on
how many different questions are being asked but you should aim
for about 5 or 6 chapters with good content.

More on how to get the content next, for now find 5 or 6 questions
that are being asked and make a note of them as these will be the
chapters of your ebook.

The top 5 issues I found for “Dog Potty Training” was:

· Should I Smack My Dog When Potty Training?

· Is It Right To Shout At My Dog When Potty Training?

· Should You Use A Crate When Dog Potty Training?

· What's The Best Routines To Potty Train My Dog?

· What Is The Best Way To Potty Train An Older Dog?

There was actually a lot more for “Dog Potty Training” but for your
first product just focus on 5 or 6 main questions and save the
questions in a notepad file and put them in the folder you made
earlier.

These will be the main subjects or chapters for your ebook and all
you need to do know is make a good title for each chapter and
obviously add content to each chapter.

For the start of your book always start with an introduction where
you can tell them who you are and what you are going to tell them.

This does not have to be too long however a nice little story will go
down well.:)

For the title of your Chapters I find that catchy titles following the
top reasons routine works well.

So for instance you could entitle the first chapter

“The Top 10 Reasons Why You Should Not Smack Your Dog
While Potty Training And The REAL Secrets You Must Know To
Do Successful Potty Training!”

As with every other step do not get too caught up on the titles of
the chapters as you start to put content in your Ebook you can
always go back and change them.

I find these three guidelines help:

· Try to think of a catchy title that grabs their attention

· Use words like “Secrets” or “Never Revealed Before” To Spark
  Interested

· Also use the top 10 reasons methods or 10 thins NOT to do
  when training your dog, as it is easier when you go to write your
  book!

So to recap you should know have 5 or 6 questions that your
product is going to answer and have thought of how to put them
into catch chapter names.

As I say this does not have to be a masterpiece just think of 5 or 6
chapter headers that you are going to tell them the answer to. This
will give you a focus for the content that you are going to create.

Once you have your chapter titles you are ready to start writing
your content and we will discuss a simple way that you can do this
quickly and easily.

So, be sure to check your email tomorrow and don't worry it isn't
as hard as it sounds!

"add your name here"

"your email address"

"your URL here"


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5

subject line: Fifth Lesson - Product Creation Crash Course

Hello "autoresponder code here",

Today in your final lesson we are going to jump right in to the steps
you need to take to create the content for your new ebook. A lot of
people find this very daunting but it doesn't have to be and I'm
going to share the secret to creating your own product super fast?

In this lesson I will explain how to find good solid content for your
project and have a killer product written within a day!

This method is great because you don't have to waste hours
performing painstaking research to write your next best seller.
All of the research has been done for you!

All you need to do to find good quality content for your ebook is
know where to find it! The first place you should go is Ezine
Articles: http://www.ezinearticles.com

Ezine Articles has thousands of articles that you can use for the
content of your product.

Keep in mind you should not copy people's articles but you can by
all means take the main points from an article and re write it in
your own words. The only hard part is that it requires some editing
and writing, but if you stay on track and you should be fine!

Now let's go to Ezine Articles and type your search term in the
search box. This will return a list of all the articles in the database.
I recommend that you use the advanced search option so that you
will get the best results. You can find the  “Advanced Search”
feature on the side of the page about halfway down.

When searching try to use the exact phrase of your main keyword
for instance I typed in “Dog Potty Training” and Ezine articles
returned these results:

Showing results 1 - 25 of 100000  for Dog Potty Training

As you can see where I have highlighted on the picture above
there are 100,000 articles on this topic!

You could write thousands of chapters if you wanted too, but you
only need 5 or 6!

Now it's time to begin collecting content for your ebook. Start
by finding 3  to 4 good articles on each topic that you have chosen
for your chapters.

Now, in the folder you created earlier create a separate sub folder
for each of your chapters and copy and paste 4-5 articles for each
chapter that you can use content from!

As I said before you should not copy someone’s articles word for
word, but you can use the ideas from them to create your own.

Now you should have everything that you need to do is start writing
your ebook.

If you did not find much to work with on Ezine articles here are
some more top article sites that you can use:

http://www.goarticles.com

http://www.articledashboard.com

http://www.searchwarp.com

You can also find more specialized information by performing a
forum search in Google for your topic. This will bring up all the
forums to do with your niche so if you are looking for some more in
depth info you can find it there here is what you do to do a forum
search:

· Go to http://www.google.com

· Type in your phrase/chapter and forums in the search box

· For instance I typed in “Dog Potty Training Forums” and Google
  bought back 1,300,000  results which should be plenty enough
  for every chapter for a Dog Potty Training product!

You can also use forums if you need a specific answer to a
problem that you cannot find anywhere else. All you need to do is
sign up as a member of the forum and ask your question and you
will get answers!

When you are doing your research in forums it is a good idea to
say "Hello" and introduce yourself first and add a bit of content
before you start asking for help.  It does not need to be anything
special just tell them about your “dogs” or what ever subject it is.

Using the above methods you should have more than enough
information to write your ebook and start making money from
it too.

Look for my email tomorrow , there will be some great stuff in your
last lesson including a few pointers on how to put the
information you've collected together as quickly as possible!

See you then,

"add your name here"

"your email address"

"your URL here"



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Bonus Lesson 6

subject line: Bonus Lesson - Product Creation Crash Course


Hello "autoresponder code here",

How are you? We're winding down to the end of this short course,
but we still need to go over a few things, so today we are going to
jump right in to putting everything together to create your very own
product.

Now that you have all your research done and a folder for each of
your chapters with a copy of the 4-5 articles you are going to use
in each one all you need to do is put it all together and to do this
the best advice I could give you is just start.

The product does not have to be a Charles Dickens masterpiece
just write how you speak, as long as you are putting in good, solid
content people will appreciate that more than any fancy words or
“filler” content.

All you need to do is take 4-5 articles for each chapter that fit the
title of the chapter for this example my first chapter would be
something like this:

Chapter 1: The Do's And Don'ts Of Dog Potty Training

Next you will want to write an opening paragraph so you
could start off with:

“In this chapter I thought I would cover the main Do's and Don'ts of
Dog Potty Training so you can get a rough idea of what you should
(and shouldn't!) be doing!

These tips are from my own personal experience and can really
help you get started on the right track.

Here are the things you should make sure you are doing for
effective dog potty training and an explanation of each method,
and how it helps:

To get going fast, simply take the main points form the articles
that you collected and start writing. So for this example you would
find your articles on “Dog Potty Training Tips” and take the main
tips and put them in to your own words.

Tip 1/ Explanation

Tip 2/ Explanation

Summary of chapter

So as you can see from the example above, all you need to do is
arrange the information and make sure it is in your own words.

A good way to construct each chapter is:

· Start off telling them what you are going to go over in the chapter.

· Then put in your main content, tips and advice.

· At the end of the chapter summarize what you have covered and
tell them what you are going to cover in the next chapter.

The best thing to do is just get started and write down your first
thoughts and then go back over your work and improve it
afterwards.

So there you have it!

If you follow the steps above you will be well on your way to
having your very own profitable product. Just keep in mind that
there are plenty of ideas to go around. After one success, you can
move on and duplicate it again and again.

Product creation can be challenging. But the results can be so
rewarding. So take the plunge and forge ahead! I sure hope you
have enjoyed your lessons and I wish you much success with your
new product.

"add your name here"

"your email address"

"your URL here"



















































































