Subject: Relate to reach

Hi {Name}, 

Do you know who you are targeting?  I don’t mean just keywords, 
I mean the ‘who’. You need to think about their age, their marital 
status, the size of their family, what kind of car they drive, etc.

I remember being told once that in order to reach to your potential 
customers you have to relate to your potential customers. You have 
to understand what makes them happy and what makes them sad. You
have to know the struggles that keep them awake at night.
 
You can find out this information by guessing –which may or may not 
give you accurate results – but you can also check your Google Analytics
on your website. Analytics are only helpful if you have had a decent 
amount of traffic to pull the data from.  

Another option would be to hire a service. Several of these are available 
and listed in the Media Buying 101 guide.  There are many places who will
do your demographic research for you. Shop and compare your choices
so you can find one that fits your budget.

Then remember – you can’t reach them, unless you can relate to them. 

Find people within that demographic to interview so you can really get 
to understand their needs. 

Now, it’s time to get studying and find out what makes them tick.

If you want to know more about the people that actually visit your 
website, you may want to ask them a few questions or fill 
out a survey.

Knowing more about your own visitors will help you sculpt the 
demographics of new potential customers.

You can use a timed pop-up to ask them to fill out a survey when 
clicked or you may want to a subtle attention-bar technique that 
I have deployed, on my pages and posts - and on other 
site's pages and posts. 

Check it out at http://attentionmonkey.com
This attention bar, is impossible to ignore and looks professional 
plus it’s fully customizable in just seconds and has surprising a 
new tech that makes it a must have tool!

To Your Success, 
 {Your Name}

PS I don't think even the people at
Attention Monkey realize the potential
of this new tech! 

http://attentionmonkey.com/




