Subject: Social Media Invasion

Hi {Name}, 

Yes, that’s right. It seems like social media has invaded not only 
our personal life but our business lives as well. All hail the mighty
social media avenue.

It’s no surprise that one of the easiest and smartest tactics to target 
potential customers in their favorite environment, where they spend 
the majority of their social hours – Social Media.  Between tweets, 
pins and posts the average American will spend 28% of their online
time on social media.

To be efficient with social media advertising you need to keep on top
of the continually algorithm changes on each platform. You could 
probably say that the social media platforms change more than 
you change your socks. 

For example in Facebook you need to know the difference between a
‘Page’ and a “Profile” between a dark ad and a newsfeed ad. 

Then there are column ads and mobile ads, which are different as well.

There great thing about Facebook is you are able to laser target your
audience demographic. The optimum with Facebook is to have a low 
cost per click. 

This is achieved by having a high click through rate and a high 
relevancy score. 
 
But then, that could change tomorrow.

It is still very relevant to try to gain traffic through Facebook 
using social shares but that has changed lately, too.

You can't expect people to "like or share" your content without 
offering something in as a thank you for their efforts unless 
it is a trend or viral already.

Offering a report, coupon code, private access to a special 
FB group or many other options can be used to get social 
traffic to your websites. I suggest using Social Share Monkey 
to automate the social share incentives.

But even with all the changes going on in social venues one 
thing seems to be true…social media is not going away.

To Your Success, 

 {Your Name}

Here is that link to Social Share Monkey 
http://socialsharemonkey.com
