Email #4:


Subject: Put Some Damn Meat On Your Bones!

Body:

Nice work up to this point, my friend!

Thanks for joining me again today. We're about to start beefing your product up.

Simple enough process. Getting started is the toughest part, so that's where we'll put our initial focus, obviously...

Getting Started:

So your outline is laid out just the way you want it. Now what? Where do you start in terms of actually creating the heart and soul of your product?

The answer is one of the most annoyingly overused answers ever, unfortunately. And here it is... it depends.

The way you approach your content creation will depend very largely upon your knowledge, expertise, and passion regarding your chosen topic. 

It will also depend on how clear your communication is... as well as your grasp on the English language. Your job is to deliver a message to your customers. The more clearly you can do this, the more they're gonna like you! ;)

If you have these things going for you, then you can obviously just tap into the knowledge that's already swimming around in your brain. Perhaps a book or two, along with some Google searches and YouTube videos will benefit you in terms of additional niche research.

If you're missing expertise or passion, you may want to choose another niche, as it will certainly be a bit more difficult to create a compelling product without these things in your corner.

Otherwise, you can hire a ghostwriter, re-write a plr product, or compile a series of articles (plr or ghostwritten) to put some meat on your skeleton.

How Big Should My Product Be?

Again, my answer is annoying. But it depends. Really it does.

How much technical information is required? How many topics are you covering in your product? How much are you looking to charge? What is your desired outcome with this product?

Lots of stuff to consider.

Let's just take a quick look at each of these 4 questions...

1. How much technical information is required?

2. How many topics are you covering?

3. How much are you looking to charge?

4. What is your desired outcome?

Make This a Study...

I've said it before, and I'll say it again. 

If you want to get great at info product creation, then you need to study info product creation. Start a library of training. I'd start with Product Name, take action on it, generate an income for yourself, and then move on to more advanced training as you go.

Tomorrow we're going to discuss the format you should use for your product. There are more options than you may realize. Do NOT miss that email.

It truly is where the rubber meets the road. When you know what your product will actually LOOK like, it makes it more real in your mind. Crazy important.

I'll see you there,

(Your Name)

P.S. Go to http://product-url to learn an exciting, lightning-fast approach.